Zoolander 2 Teaser Trailer
The Zoolander 2 trailer begins with a black screen and leads to Stephen Hawkins voice ( the well know physicist ) talking the audience through how the human brain came to be so clever. This is a effective use of non-diegetic sound as Stephen Hawkins computer generated voice is distinctive and well known by everyone. This therefore, leads us to believe this is going to be an educational film until Zoolander appears on the screen and is his usual stupid self.
The use of costume successfully portrays the characters fashion sense and shows that he is a typical wannabe from the fashion industry. This is due to his outfit being out there and not something you'd see people wearing in everyday life.
Zoolander's established pose is used in the trailer to create humour and shows to the audience instantly that it is the character Zoolander. This also shows that the film's genre is comedy and creates Zoolander as a character who is not taking seriously and laughed at. This stupidity of Zoolander is then reinforced when they look at the different ways Zoolander 2 can be written.
The font is clear and bold and I think fits with the overall feel of the trailer. I think it is important that the font is large and clear so that all of the relevant information is easily given to the audience.
As Zoolander is a comedy, i think it is important that this comes across in the teaser trailer and that the audience find the teaser trailer funny as this will depend whether they go and see the film. I think this is done well as we can see the juxtaposition of one of the smartest men and Zoolander who considered extremely dumb creating him as a humorous character.
Lastly, we see the social media links for Zoolander 2, I think this is a good part of the teaser trailer as it means that anyone who wants to search the film can do and can easily find the film online. This advertises the film and allows the audience to show what their views on Zoolander 2.As Zoolander is a comedy, i think it is important that this comes across in the teaser trailer and that the audience find the teaser trailer funny as this will depend whether they go and see the film. I think this is done well as we can see the juxtaposition of one of the smartest men and Zoolander who considered extremely dumb creating him as a humorous character.
Below is the some of the content found under the hashtag Zoolander2 on the social media sight, Twitter.
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